Citygate and Chupa Chups partner up to fill | Marketing-Interactive

2022-12-20 17:16:39 By : Mr. Gary Chang

Citygate Outlets has collaborated with global confectionery brand Chupa Chups to bring to life a “FUNtastic World” as part of its festive campaign for offer children and adults hands-on experiences in lollipop making. 

Running until 2 January 2023, Chupa Chups fills the air with sweetness via six colourful interactive hotspots, including the iridescent five-metre-tall “Jolly Lolly Balloons” at L2 Bridge, the six-metre-tall immersive “Lolly School Hall”, the sweet-smelling “Lolli-POP Machine”, the viral “FUN-wrap Station”, the children-friendly “Mega Chupa Chups” inside “FUNtastic Lolly Academy” at The Atrium, and the “FUNtastic Lolly Wall” next to cdf Beauty on L2. Shoppers with a Lolly Virtual Campus Pass can participate in interactive classes to collect Chupa Chups e-stamps for the redemption of a limited-edition Chupa Chups Solid Gel Air Freshener. Pillow Vacuum Packing Machine

Citygate and Chupa Chups partner up to fill | Marketing-Interactive

Visitors can immerse themselves in the magic of the illusionary Chupa Chups universe for an immersive experience filled with sweet sensations inside the six-metre-tall Lolly School Hall. Furthermore, customers can get an understanding of lollipop making via the Lolli-POP Machine with a conveyor belt full of candies that are in the process of being made.

Furthermore, the first-ever Chupa Chups pop-up store in Hong Kong will also be offering 60 thematic merchandises, from skincare to homeware and to stationery and candies. Notably collectibles such as the Citygate Outlets-exclusive crossover stationery and handpicked Thai Chupa Chups products launched officially in Hong Kong for the first time.

MARKETING-INTERACTIVE has reached out to Citygate Outlets for further information.

Recently, Citygate Outlets has  joined hands with an eco-preneur HK Timberbank to launch a Lautau-inspired wood bench, so as to raise public awareness on natural resource regeneration and living a more sustainable lifestyle.  Inspired by the Lantau landform , a 9.6-metre long wood bench was transformed from the collected wood and is now placed on L2 at Citygate Outlets, providing a tranquil corner for Tung Chung community to connect with people and nature through art, creativity and sustainability. 

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